Interactive Tool

ROI Calculator

Plug in your numbers. See exactly how many additional jobs cover your investment — with conservative assumptions and cited research.

Your Business Today

Monthly Retainer ($)

Project Inquiries / Month

Estimate Booking Rate ?% of inquiries that result in a scheduled on-site estimate

35%

Estimate Close Rate ?% of estimates that result in a signed contract %

Average Job Value ($)

Gross Profit Margin ?Revenue minus direct job costs (labor, materials, subs) %

Lead Care Team Levers

Convert — Speed-to-Lead Response

Leads contacted within 5 minutes are 21× more likely to qualify (MIT/InsideSales.com)

+25%

25%

Booking rate lift from faster response + pre-qualification

Reactivate — Database Mining

10–25% of dormant leads reactivated with systematic outreach (HBR)

Additional site visits per month from dormant estimate reactivation

Multiply — Referral System

83% of satisfied homeowners will refer when asked (Texas Tech)

Additional site visits per month from systematic referral requests

Current Monthly Projects

—

Project inquiries 80

Estimate booking rate 35%

currently booking — site visits/mo

Estimate close rate 40%

Average job value $45,000

Gross profit margin 35%

Profit per project —

Projected Monthly Projects

—

Projects to Break Even

at — profit per project

—

Extra Projects / Month —

Extra Monthly Gross Profit —

Enter your numbers to see your ROI.

Example Client

Design-Build Contractor — San Diego, CA

+6.2 jobs/mo after 90 days

4.1× ROI on retainer

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Research Sources

Speed-to-Lead: MIT/InsideSales.com — Leads contacted within 5 minutes are 21× more likely to qualify (analysis of 100,000+ interactions)
Referral Willingness: Texas Tech — 83% of satisfied homeowners are willing to refer; only 29% do without being asked
Database Reactivation: HBR — 10–25% of dormant leads can be reactivated with systematic outreach

These projections are estimates based on industry research and contractor benchmarks. Actual results vary by market, project type, team execution, and competitive environment. Conservative assumptions have been applied throughout.