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Sales Opportunity Score

The revenue sitting in your pipeline right now

Answer a few questions about your operation. Get a score, a per-pillar breakdown, and a clear sense of where the opportunity is.

Dedicated coverage at every stage multiplies output

Salesforce research shows reps spend only about 40% of their time actively selling. Teams with dedicated coverage before and after the close consistently convert more of the pipeline they generate.

Specialization improves revenue per sales dollar

McKinsey found that separating sales functions by stage — rather than having one team cover everything — measurably improves conversion rates and revenue per sales FTE.

Step 1 — Your Baseline
All inquiries — calls, forms, ads, referrals
Revenue per closed project or case
Qualify
% of inquiries that become signed contracts or booked treatments
Used to model how much closer capacity is being lost to poor-fit discovery calls
Reactivate
Old quotes, quiet inquiries, or former customers worth reworking in the next 12 months
Multiply
Calls to confirm satisfaction, catch issues early, and tee up review and referral asks
Used to model future pipeline lift from systematic customer care
Your Sales Opportunity Score --/100

Fill in your numbers above to see your score.

Revenue Opportunity Breakdown
Qualify: Discovery & Qualification
12-month upside from filtering poor-fit appointments and protecting closer selling time
-- / year
▼

    This model treats discovery calls as a focus and quality lever. Pro Remodeler supports screening for fit before closer time is spent, Salesforce says sellers only spend about 40% of their time selling, and McKinsey found that protecting salespeople from non-selling tasks can materially improve sales productivity.

    Reactivate: Dormant Database
    Recoverable value from stalled leads and dormant customers already in your CRM
    -- next 12 mo.
    ▼

      This model uses conservative CRM reactivation assumptions informed by contractor database benchmarks. Relentless Digital publishes typical reactivation ranges around 3-8%, with higher performance on unsold estimate lists.

      Multiply: Reviews & Referrals
      12-month future pipeline lift from post-project care, review capture, and referral asks
      -- / year
      ▼

        This pillar is modeled as a conservative future pipeline lift. BrightLocal shows review requests get results, Nielsen shows recommendations from people you know remain highly trusted, and Pro Remodeler shows referrals are one of the strongest contractor selection drivers.

        Total 12-Month Opportunity --
        Return on Investment

        Calculate your numbers above to see breakeven.

        Based on Lead Care Team starting at $2,995/month
        About these estimates This calculator uses conservative planning assumptions informed by published research and contractor benchmarks. Qualification and closer-focus modeling is based on Pro Remodeler guidance plus Salesforce and McKinsey productivity research. Reactivation assumptions are based on contractor CRM reactivation benchmarks. Multiply assumptions are modeled from review-request behavior, trust in referrals, and contractor referral influence research. Results are directional, not guaranteed.
        Research behind the model
        • Discovery & qualificationPro Remodeler on screening for fit before assigning closer time; Salesforce says sellers spend about 40% of time selling; McKinsey found support roles can free up meaningful selling capacity.
        • ReactivationRelentless Digital contractor benchmarks show database reactivation campaigns can recover value from stalled quotes, old inquiries, and unsold estimate lists.
        • Reviews & referralsBrightLocal shows asking customers for reviews materially increases review generation, Nielsen shows recommendations from people you know remain highly trusted, and Pro Remodeler shows referrals strongly influence contractor choice.
        Where Do You Want to Start?

        Tell us the problem.
        We'll show you the fix.

        Every contractor loses revenue in a different place. Pick the one that sounds most familiar.

        Qualify New Inquiries

        "Leads come in, but half aren't serious and the good ones go cold before I call back."

        Your team is running jobs. Nobody has time to babysit every new inquiry. By the time someone follows up, the homeowner has already booked someone else.

        Protect Your Calendar
        Recover Stalled Estimates

        "I gave out dozens of estimates last year that just went nowhere."

        Those homeowners were interested enough to ask for a number. Life got in the way. With the right follow-up at the right time, a portion of them are ready to move now.

        Recover Dormant Estimates
        Multiply Referrals

        "Homeowners love the finished project. I'm just not getting reviews or referrals from it."

        The work speaks for itself. The ask doesn't happen consistently. Without a system, satisfied homeowners don't automatically send their neighbors your way.

        Build Your Referral Engine
        Not sure where your biggest leak is? Answer five questions and see your full Sales Opportunity Score.
        See Your Sales Opportunity Score