Resources

Lead Management Guides
for Home Contractors

Research-backed frameworks on every stage of the lead management pipeline — from first response to referral generation.

The Lead Management Gap: Why Your Marketing Isn't Converting

Most contractors blame the ads. The real problem is what happens after the lead comes in. Here's where the gap is, what the math looks like, and exactly how to close it.

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The Complete Playbook

Interactive Tools

Marketing ROI Accelerator

Enter your monthly ad spend and job value. Toggle three activation levers and see exactly how much additional revenue is available from the pipeline you already paid to generate.

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ROI Calculator

Plug in your numbers and see exactly how many additional jobs cover your investment. With conservative assumptions and cited research sources.

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