Wake Up Stalled Estimates
Turn your stalled leads into new revenue without spending more on ads.
Your CRM is full of homeowners who already raised their hand. We call them back, answer their questions, and book consultations — without giving Google another dollar.
The Problem
Your marketing dollars are sitting in your CRM doing nothing.
Every lead you paid for — stalled estimates, old inquiries, "not yet" homeowners — is still a potential project. They just forgot about you.
"I'm sitting on hundreds of stalled estimates"
You've got homeowners from 6 to 18 months ago who got a quote and went quiet. They said "not yet" and you moved on. But they're still thinking about that project. You're just not top of mind anymore.
"My team is busy closing active projects"
Between running active jobs and selling to warm leads, your salespeople are focused on what's in front of them right now. Nobody has time to work through a list of cold names from last year.
"I already spent money on these leads"
Every month you're buying new leads while perfectly good prospects sit in your CRM untouched. You already paid to acquire them. It's time to get the revenue you were promised when you wrote that check.
Our Solution
Lead reactivation with a human touch.
Your US-based Lead Care Team systematically works your stalled leads so your salespeople don't have to. We identify which leads are worth calling, build personalized outreach campaigns, and make strategic calls to reopen conversations — at the right time, with the right message.
That homeowner who was "waiting until spring" last year? They're ready now. They just forgot about you.
The Economics
Revenue at zero acquisition cost.
How It Works
From stalled to booked in 30 days.
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Lead Audit
We analyze your CRM, segment leads by intent level, and identify your highest-value prospects — stalled estimates, old inquiries, and warm leads that never moved forward.
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Campaign Build
We create personalized outreach sequences — email, SMS, and calls — tailored to each segment. A homeowner who got a quote gets a different message than one who only inquired once.
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Strategic Outreach
Your Lead Care Team makes human calls to high-value leads. We reopen conversations, answer objections, and book qualified consultations — no cold calling, just warm reopeners.
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Ongoing Reactivation
Monthly campaigns keep working new leads that stall out. We track what converts and optimize continuously. No lead sits in your CRM forgotten again.
Lead Segments
We prioritize by intent level.
Not all stalled leads are equal. We focus on the ones most likely to convert first — so you see results fast.
Stalled Estimates
Received a quote but never responded or said "not right now" — the highest-probability leads in your database.
Dormant Inquiries
Completed a qualification call but never booked or showed for a consultation. The project is likely still real.
Old Inquiries
Initial inquiry only, minimal engagement — still worth a soft touch on the right cadence.
Past Clients
Completed project, good experience — prime candidates for a follow-up project or a neighbor referral.
What's Included
Everything you need to fill your pipeline.
CRM Audit & Segmentation
We clean and segment your database as part of setup — organizing by lead source, stage, age, and estimated project value. Messy CRM is normal. We've seen it all.
Automated Reactivation Sequences
Multi-touch campaigns (email and SMS) customized for each segment. Each group gets messaging matched to how far they got in your process — not a generic blast.
Human Outreach Calls
Your Lead Care Team makes personal calls to high-value leads. Not cold calling — strategically warming up homeowners who already know your name and your work.
Lead Prioritization
We focus on your highest-value opportunities first. Recent stalled estimates above your project minimum get immediate attention.
Full Activity Logging
Every call, message, and response is logged. You see exactly who we contacted, what was discussed, and which consultations are booked — in real time.
Monthly Reactivation Reports
Response rates, consultations booked, and estimated revenue recovered — all tracked and reported monthly.
FAQs
Common questions about reactivation
We start by working leads from 6 to 24 months old. Leads older than 24 months can still work but require different messaging and lower expectations. Once we're managing your new leads and some of them stall out, we move them into reactivation on a rolling schedule so no lead ever goes fully cold.
That's completely normal. We clean and segment your database as part of the setup process, organizing by lead source, stage, estimated project value, and age. You don't need to have it in perfect shape before we start. That's our first step.
Not if it's done right. We use soft reopeners — something like: "We were reviewing estimates from earlier this year and came across yours — has your timeline changed at all?" It's respectful, not pushy. Most homeowners appreciate the genuine follow-up, especially if they were already interested and just got busy.
It depends on database size and quality. Typically, 5 to 10% of contacted leads book a consultation. For a database of 500 stalled leads, that's 25 to 50 consultations. Close rate on reactivated leads tends to run higher than cold leads because they already know your company.
An email blast is one touch, one channel, sent to everyone the same way. We segment your database by intent level, build multi-touch sequences customized for each group, and back it up with human calls to your highest-value leads. The difference in response rates is significant — automated blasts without human follow-up leave most of the conversion on the table.
"We were spending $8K a month on ads and watching half our leads go cold. Within 60 days, our new system had us responding right away instead of hours later, we'd booked 6 appointments from old estimates we'd written off, and referrals started flowing like water. It's the first time our marketing actually felt like it was working."Design-Build Contractor — San Diego, CA
Quick Revenue Check
Your marketing isn't the problem. It's what happens to leads after they come in.
Enter three numbers to see how much revenue is walking out the door each month while your team is focused on actually building projects.
Estimates use conservative industry benchmarks. Slow response leak assumes 25% of inquiries go cold before contact and a 20% close rate on those recovered leads. Dormant estimate recovery assumes an 8% reactivation rate on stalled CRM contacts. Actual results vary by market, team capacity, and project type.
Want the full picture? Get your personalized Lead Opportunity Score for a complete breakdown.
See Your Full Score →Launch your lead management engine. Then we'll give you $5,000 to reinvest.
We believe in our Lead Care Team so much that we'll invest $5,000 into your funnel once it's optimized.
Where Do You Want to Start?
Tell us the problem. We'll show you the fix.
Every contractor loses revenue in a different place. Pick the one that sounds most familiar.
Qualify New Inquiries
"Leads come in, but half aren't serious and the good ones go cold before I call back."
Your team is running jobs. Nobody has time to babysit every new inquiry. By the time someone follows up, the homeowner has already booked someone else.
Protect Your Calendar →Recover Stalled Estimates
"I gave out dozens of estimates last year that just went nowhere."
Those homeowners were interested enough to ask for a number. Life got in the way. With the right follow-up at the right time, a portion of them are ready to move now.
Recover Dormant Estimates →Multiply Referrals
"Homeowners love the finished project. I'm just not getting reviews or referrals from it."
The work speaks for itself. The ask doesn't happen consistently. Without a system, satisfied homeowners don't automatically send their neighbors your way.
Build Your Referral Engine →Not sure where your biggest leak is? Answer five questions and see your full Lead Opportunity Score.
See Your Lead Opportunity Score →