Design/build remodelers need a marketing system that follows a homeowner from early research to consultation, scope, proposal, follow-up, and signed work. The website, ads, CRM, and recovery plan have to share context because the sale often happens weeks or months after the first conversion.
Lead Generation, Website Optimization, and Follow-Up each do a different job. Lead Intelligence is the layer that connects them, so every signed project makes the next one easier to find, convert, and close.
See how the system works →Google, Meta, SEO, AEO, and direct mail, managed together and measured against the projects that actually close. Every lead teaches the next round of ads where to spend.
Website OptimizationNot a brochure. A conversion system built around your process, your projects, and the questions homeowners ask before they call. Updated weekly so it keeps pace with your business.
Follow-UpA 15-minute question-and-answer call before a full appointment goes on your calendar, an outbound call to estimates that went quiet, and a call to happy customers who never answered the review request. Automation carries the volume, a Lead Care agent carries the conversation.
Every lead, whether it signs or not, brings marketing channel, buyer signals, sales activity, and outcome data into view. You can see what we learned, what we’re changing, and why.
See how Lead Intelligence worksThe homeowner researches for weeks before they call anyone. They visit three websites. They book two consultations. They get estimates and then need a month to decide. That is normal for a project this size. The question is whether something is working each stage of that decision, or whether it all depends on your closer remembering to call back.
A homeowner planning a major remodel researches for weeks before they contact anyone. They are comparing portfolios, reading reviews, asking neighbors. Lead Generation puts your work in front of them during that window with targeted search, social, and direct mail for the project types and neighborhoods you actually want. Better first impressions mean warmer consultations.
They found you. Now they are on your site at 10pm comparing you against two other remodelers. A portfolio site with a contact form loses them here. Your website shows relevant projects, answers scope and process questions, and makes scheduling a consultation feel easy, not committal. By the time your closer sits down, the homeowner already trusts your process.
The homeowner has your estimate and two others. They are comparing, talking to their spouse, thinking about timing. Most contractors go dark here. But Lead Intelligence already captured what pages they visited, what project type they explored, and how they found you. That data powers retargeting ads that put your work back in front of them during the weeks they are deciding. Not generic banners. Ads built around the project they are actually considering. You stay visible without your team having to chase.
A homeowner planning a major remodel researches for weeks before they contact anyone. They are comparing portfolios, reading reviews, asking neighbors. Lead Generation puts your work in front of them during that window with targeted search, social, and direct mail for the project types and neighborhoods you actually want. Better first impressions mean warmer consultations.
They found you. Now they are on your site at 10pm comparing you against two other remodelers. A portfolio site with a contact form loses them here. Your website shows relevant projects, answers scope and process questions, and makes scheduling a consultation feel easy, not committal. By the time your closer sits down, the homeowner already trusts your process.
The homeowner has your estimate and two others. They are comparing, talking to their spouse, thinking about timing. Most contractors go dark here. But Lead Intelligence already captured what pages they visited, what project type they explored, and how they found you. That data powers retargeting ads that put your work back in front of them during the weeks they are deciding. Not generic banners. Ads built around the project they are actually considering. You stay visible without your team having to chase.
Each data point feeds back into the system, so marketing channel decisions, follow-up, and recovery get sharper over time.
So your team prices and follows up differently for a $30k bath vs. a $200k addition
So you invest in the channels that produce signed remodels, not just interest
So your team follows up before the homeowner picks another remodeler
So the next message speaks to their actual concern, not a generic check-in
So you see which past clients are actually sending you revenue
Marketing agencies optimize the ads. Website agencies optimize traffic and forms. Lead management software gives every lead a status, and a status has never told anyone where to spend next month. We run the entire path from the first click to the signed job, including lead generation, conversion, follow-up, and learning from what closes. You get better-fit leads, more booked consultations, fewer good opportunities going quiet, and more revenue from every lead you already paid for.
The difference isn't another dashboard. It's one team using every sales outcome to improve your targeting, website, follow-up, and budget.
We're selective. This works best when your design/build business looks like this.
Pricing starts at $1,495/mo.
View Pricing DetailsYou sell considered design/build projects: Whole-home remodels, additions, basement transformations, large kitchens, and multi-room projects are where this system makes the most sense.
You already have demand that is not fully converting: Leads come in, consultations happen, but too many good opportunities stall before scope, proposal, or signed work.
You want revenue visibility, not just form-fill reports: You want one view that connects marketing channel, website behavior, CRM stage, follow-up, proposal movement, and signed revenue.
Your team will keep the sales process usable: Lead Intelligence works best when the CRM has enough notes, stages, estimates, and outcomes to learn from.
You need cheap repair leads: This is not built for handyman work, emergency calls, small repairs, or one-off job volume.
You are under 20 qualified leads a month: There usually is not enough volume yet for the system to produce meaningful learning or ROI.
You are shopping on price alone: We compete on outcomes and connected execution, not on being the lowest-price marketing option.
You will not use the CRM or follow-up process: If the system cannot see what happened after the lead came in, it cannot improve what happens next.
Because the lead is rarely ready after one click or one call. A homeowner may research for months, book a consultation, pause during scope, compare your process with another firm, and come back later. Your marketing has to keep that context connected from the first visit through the signed project.
Yes. That's usually a lifecycle problem, not only a lead generation problem. We look at where the homeowner slows down: after the consultation, during scope, after pricing, or after selections. Then we build follow-up and reporting around the exact stage where revenue is leaking.
This is strongest when the buyer is comparing a design-led process, not just a single room price. Whole-home remodels, additions, main-floor transformations, basement projects, and larger kitchen work all need proof, scope clarity, and follow-up that keeps the decision moving.
We connect the original marketing channel to the CRM record, estimate, project type, follow-up outcome, and signed revenue. The point is not to give every channel perfect credit. It is to make better decisions than a standard ad account that only sees the form fill.
The system makes the most sense when one signed project is valuable enough to justify better tracking, follow-up, and channel testing. For most design/build remodelers, that usually means you are selling larger projects, not small handyman work or one-off repairs.
Because the lead is rarely ready after one click or one call. A homeowner may research for months, book a consultation, pause during scope, compare your process with another firm, and come back later. Your marketing has to keep that context connected from the first visit through the signed project.
Yes. That's usually a lifecycle problem, not only a lead generation problem. We look at where the homeowner slows down: after the consultation, during scope, after pricing, or after selections. Then we build follow-up and reporting around the exact stage where revenue is leaking.
This is strongest when the buyer is comparing a design-led process, not just a single room price. Whole-home remodels, additions, main-floor transformations, basement projects, and larger kitchen work all need proof, scope clarity, and follow-up that keeps the decision moving.
We connect the original marketing channel to the CRM record, estimate, project type, follow-up outcome, and signed revenue. The point is not to give every channel perfect credit. It is to make better decisions than a standard ad account that only sees the form fill.
The system makes the most sense when one signed project is valuable enough to justify better tracking, follow-up, and channel testing. For most design/build remodelers, that usually means you are selling larger projects, not small handyman work or one-off repairs.
You do not need to solve everything at once. We find the gap holding back revenue, fix it, and use real sales outcomes to decide what deserves attention next.
Bring your real questions. We’ll be clear about process, pricing, and whether we’re the right fit for your business. You'll talk with someone who understands premium home improvement, long sales cycles, and what it actually takes to generate better leads and drive more revenue.
Book an Intro CallThat may mean bringing in better-fit demand, turning more website visits into consultations, or working the leads and estimates your team cannot keep chasing.
We compare leads, estimates, and signed jobs so you can spend smarter, close more of the right work, and get more value from every lead after that.
Learn how every lead helps your marketing system get smarter so you get better leads in and more revenue from every lead after.
See how it works →See pricing, what's included, and how to get started. No long-term contract.
View pricing →Book a free 30-minute intro call. Ask questions, get a clear read on your lead lifecycle, leave with a next step.
Book an Intro Call →
