Website visitors who become a lead
Count tracked calls, forms, chats, and booked consultations, then divide by website visitors.
See how your lead system ranks
Put five lead-loop measures next to published benchmarks. You’ll see where you’re ahead, where competitors have an edge, and which gap is worth a closer look.
Your business today
Enter your current numbers first. We’ll compare them after you finish all five percentages.
Every new call, form, chat, and booked consultation
Old inquiries and estimates your team can re-engage
Enter your current percentages
Use your best current number. Choose “I don’t know” when you don’t track it. We’ll show how many areas are above or below the competitor benchmark after you finish, without revealing which ones yet.
Leads you can trace from source to sale
Of all your leads, how many show where they came from, what project they wanted, and whether they became a signed job?
Leads that become signed contracts
Use every new inquiry in the denominator, not just estimates or sales appointments.
Previously unsold leads recovered into signed jobs
Of the old leads and estimates put into rehash, what percentage became signed jobs?
Leads from repeat customers or referrals
Use the share of leads that came from a past customer or a direct referral.
0 of 5 percentages entered
Your answers are locked for this preview. Start over if you need to change one.
See which parts of your lead system are ahead and which are falling behind.
Enter your work email to reveal the competitor benchmarks, where each number lands, and what closing your largest measured gap could mean in annual revenue.
Where you stand
Your numbers are placed on the benchmark ranges below. The biggest gap below the competitor benchmark appears first.
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Published benchmark
Website visitors who become a lead
Published benchmarkCount tracked calls, forms, chats, and booked consultations, then divide by website visitors.
A vendor-published contractor benchmark calls 2% to 3% average and 5% to 8% excellent. Traffic source and project type can move this sharply.
LowBelow 2% Average2% to 3% High5% to 8%
Your number Not entered
Leads you can trace from source to sale
Published benchmarkOf all your leads, how many show where they came from, what project they wanted, and whether they became a signed job?
CDP.com lists 60% to 75% as an enterprise benchmark for connecting customer records and 80% to 90% as a stronger target when records have reliable identifiers. These are data-tracking references, not premium-remodeler conversion benchmarks. Forrester studies commissioned by Microsoft and Adobe found that connecting customer data was associated with a 15% improvement in lead conversion and 5% to 10% higher conversions, respectively. Neither study focused on contractors.
LowBelow 60% Average60% to 75% High80% to 90%
Your number Not entered
Leads that become signed contracts
Published benchmarkUse every new inquiry in the denominator, not just estimates or sales appointments.
A remodeler marketing benchmark reports 7% to 12% as average and 15% to 22% for high performers.
Low7% Average7% to 12% High15% to 22%
Your number Not entered
Previously unsold leads recovered into signed jobs
Published benchmarkOf the old leads and estimates put into rehash, what percentage became signed jobs?
Contractor relationship-marketing data reports about 7% of previously unsold leads recovered into jobs. One documented 898-lead campaign recovered 11%. A second vendor reports a 5% to 12% range. These are vendor-reported results, not an audited remodeler census.
LowBelow 5% AverageAbout 7% High10% to 12%
Your number Not entered
Leads from repeat customers or referrals
Published benchmarkUse the share of leads that came from a past customer or a direct referral.
A current vendor page reports 46%. Trade coverage puts a healthy mix near one-half, and older survey data found more than a third of firms got at least 80% of business from referrals.
LowAbout 33% Average46% High80%+
Your number Not entered
Price one change at a time
These numbers are independent scenarios. They are not added together because the same lead or job can appear in more than one lever.
Largest priced scenario Lead-to-signed close rate
Illustrative annual revenue $0
Revenue today $0
With that one change $0
Lead-to-signed close rate
$0Moves your lead close rate to the 20% high-performance reference while holding monthly leads and project value constant.
Unsold-lead recovery
$0Moves your recovery rate toward the 11% vendor-reported case result, using your rehash pool and average project value.
Website conversion
Not pricedMonthly website visitors are required to price this honestly. Monthly leads alone cannot tell us how much traffic your site converts.
Lead tracking from source to sale
Not pricedThe published references are large-company data-tracking and conversion studies. Contractor-specific conversion lift is not available, so the calculator does not turn this measure into projected revenue.
Repeat and referral mix
Not pricedA higher referral share can replace paid leads instead of adding volume. Treat it as a source-mix benchmark, not automatic new revenue.
Your rehash pool
This uses the monthly unsold-lead count you entered. Revenue is still illustrative because lead quality, project scope, and signed value vary.
0unsold leads available per year
0signed jobs recovered at your current rate
0additional signed jobs at 11% recovery
Start with the largest measured gap.
Your scorecard shows the number to verify first. An intro call can help you trace what is happening before you spend more on leads.
Published figures are directional vendor or trade benchmarks, not audited competitor percentiles. Traffic mix, market, project type, and the definition of a lead can change the result. Modeled revenue is illustrative. Nothing here is a forecast or guarantee.