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See how a stronger lead lifecycle adds revenue.

Move the sliders using numbers you already know. We'll show you, in dollars, what a better lead mix, a better-converting website, and reliable lead intelligence could be worth over a year.

Your business today

These three numbers support every result below. You should know all three off the top of your head.

Average signed project value $25,000
Revenue from a typical signed job, before you go further
Monthly inquiries 40
Calls, forms, and other new opportunities each month
Signed jobs per month 8
Use a recent six- to twelve-month average

Lead Generation What if a better lead mix closed more often?

Better-fit homeowners close more often than tire-kickers. This is the gap our ads, SEO, and direct mail work is built to close — not just more leads, but more of the right ones.

Your close rate today 20%
Signed jobs ÷ monthly inquiries
A stronger close rate to model 24%
What a better lead mix could realistically move you to
Modeled annual revenue opportunity $0

Based on the improvement you chose, not an industry benchmark.

Agentic Website What if more visitors filled out a form?

When the right traffic is coming from your ads and every form can be traced to a signed job, a higher form completion rate means better leads — not just more of them.

Monthly website visitors 1,500
Form completion rate today 2.5%
A stronger form completion rate to model 3.2%
Modeled annual revenue opportunity $0

Uses your current close rate to value the additional forms.

Lead Intelligence How much of your ad spend can't be traced to a signed job?

If you can't connect a dollar of ad spend to a signed contract, you can't make a better budget decision next month. Lead Intelligence keeps that connection intact.

Monthly ad spend $3,000
Total across Google, Meta, and any other paid channels
Share you can tie to a signed job today 30%
Your best estimate of the spend you can trace all the way to a signed contract
Annual ad spend without reliable attribution $0

This is spend you can't optimize. Not a revenue guarantee — a visibility gap.

Move the sliders to see where your largest gap sits.

The calculator points to a place to investigate. It does not diagnose why the gap exists.

Get Your Lead Lifecycle Audit

This calculator uses only the numbers you enter. Results are directional planning estimates, not forecasts or guarantees. Lead Generation and website opportunity can overlap, so they are intentionally not added together. Lead Intelligence reports revenue visibility, not incremental revenue.

Get off the lead treadmill.
Better leads in. More revenue from every lead after.

In 30 minutes, we'll audit how your ads, website, CRM, follow-up, reviews, and referrals are working, and tell you straight where you're leaving revenue on the table.

Get Your Lead Lifecycle Audit → Try the Lifecycle Calculator →