Get off the lead treadmill. Build a system that pays for itself.
The Lead Care System connects your lead generation, website, CRM, and follow-up into one loop measured by a single metric: revenue per lead. Scope and entry point are set after the Lead Lifecycle Audit, so we start where you're losing the most revenue first.
- Starts at $2,995/mo.
- Month-to-month after onboarding
- Scoped after the audit, not forced into a package
The audit sets scope before you commit, so pricing matches what you actually need.
FIG. 01 · Pricing starts with diagnosis, then scope follows the bottleneck.
One connected system replaces five disconnected vendors — and for most contractors, pays for itself with a single closed job. Scope is set after your Lead Lifecycle Audit, so you only pay for what your business actually needs.
Starts at $2,995/mo.
Five point solutions, no connected system
Typical combined monthly spend
$5,000–15,000+
ad agency + web firm + CRM consultant + follow-up staff
- Ad agency optimizes for CPL — never sees what actually closed
- Each vendor reports a different metric — none of them is revenue per lead
- No one owns the seams — that's where revenue leaks
The Lead Care System
Starts at $2,995/mo.
No long-term contract
- Lead generation: multi-channel demand across Google, Meta, SEO, and direct mail — connected to what actually closes, not just what generates form fills
- Agentic website: built for premium homeowners — every form pipes project type, timeline, and source into your CRM so your team starts every call with context already attached
- Lead Intelligence: closes the feedback loop — signed jobs return to your ad accounts so campaigns learn from revenue, not form fills. Surfaces stalled estimates still inside the recovery window.
- One metric: revenue per lead — not CPL, not form fill volume, not five different reports from five different vendors
- Lead Lifecycle Audit: a free 30-minute diagnostic that identifies your first lifecycle constraint and scopes where to start
Final pricing is based on scope and services included. No long-term contracts required.
Who this is built for
We're selective. This works best when your business looks like this.
Great fit
Your business does $1M–$20M in revenue: You have enough lead volume and enough deal value for this system to make economic sense.
You sell high-ticket home improvement projects: Design-build, remodeling, landscaping, outdoor living, roofing, windows and doors, flooring, and related categories are where this works best.
You're already generating demand that isn't fully converting to revenue: You have marketing working, but lead costs keep rising and the ROI is harder to justify. The answer is getting more revenue from the leads and customers you already have — not just buying more of them.
You want to know which sources produce signed jobs, not just form fills: You're spending on ads and a website but every vendor reports a different metric. You want one system where the data from what closed teaches the next campaign what to find.
Not a fit
You're still too early: If you're pre-revenue or below $1M, the economics usually don't work yet. Come back when you're ready to scale.
You're under 20 leads a month: There usually isn't enough volume yet for the system to produce meaningful ROI.
You're shopping on price alone: We compete on outcomes, not on being the cheapest option. If price is the main decision factor, we're probably not the right fit.
You want a hire you manage directly: If you want to supervise one person day to day, this isn't that. We're the system, not the headcount.
Pricing questions, answered
Is there a long-term contract?
No. Month-to-month after onboarding. That said, the Lead Intelligence feedback loop takes about 90 days to generate meaningful signal — the ad account needs enough closed-job data to learn from. A full quarter gives you a real read on what the system is producing.
How does pricing scale?
Pricing scales with scope — which services you need and the complexity of your current setup. We walk through all of that during the Lead Lifecycle Audit before you commit to anything.
Do we need to switch our CRM or ad accounts?
No. We connect to whatever you're currently running. Most of the feedback loop is built on data you already have — closed jobs in your CRM, existing campaigns in Google or Meta. If something genuinely needs to change, we'll say why before recommending it.
Where does the engagement start?
With the Lead Lifecycle Audit — a free 30-minute call where we map how demand is moving through your advertising, website, CRM, and follow-up. We identify which stage is losing the most value and scope the starting point from there. Not a package. Not a pitch. A diagnosis first.
How does the feedback loop actually work?
Every signed job carries its source — keyword, channel, zip code — back to your ad account. Google and Meta then optimize for the homeowners who closed contracts, not just the homeowners who submitted forms. Those two groups look different to an ad platform. It takes about 90 days to build enough signal to measurably shift campaign performance.
What does reporting show?
Revenue per lead by source — which channels, keywords, and zip codes produced signed jobs and for how much. Not CPL in isolation, not form fill counts, not five separate reports from five separate vendors. One number that connects what you spent to what you closed.